The entrepreneurship concentration was created to prepare students to successfully launch new businesses either independently or within companies by completing the courses in this concentration, you will learn how to assess business opportunities, obtain funding for new ventures, operate efficiently and profitably, and build maximum value for your estate. The concentration is exciting because the courses all contain projects with real businesses in the local area.
Specialized Courses in the Concentration (18 units)
The entrepreneurship concentration includes seven, three-unit courses. Five advanced seminar courses provide the critical knowledge and experience you will need to successfully launch a new business, either independently or within an existing company; all five courses include a live client engagement with a local firm. These five course (choose four from the following list: Management 460, Management 461, Marketing 462, Accounting 463, and Management 464) may be taken in any order. Additionally, a two-course sequence (Management 465A and Management 465B), focusing on new venture creation and launch, is required. In this way, the six preparatory courses taken provide students with hands-on experience with entrepreneurs.
The five (students only take four of these) specialty courses:
Management 460: Lean Startup Entrepreneurship
Provides a rapid-action framework along with data collection and analysis skills for pursuing or supporting early-stage startups including customer development, product-market fit, and go-to-market strategy.
Management 461: Entrepreneurial Management
Covers general management issues for new ventures, including planning, organization, and control with an emphasis on setting systems to better serve the new venture's customers.
Marketing 462: Marketing for Entrepreneurs
Covers market analysis for new products and services, competitive analysis, alternatives for entering markets, associated costs, and launch feasibility
Accounting 463: Accounting for Entrepreneurs
Covers accounting system design for new ventures, budgeting, purchasing, collections, payroll, taxes, safeguards against error and embezzlement, financial reports, cash management, and banking relationships.
Management 464: Entrepreneurial Leadership
Coverage of leadership roles, organizational development, and human resource management for new ventures. Specific topics include job design, job specification, recruitment, selestion, compensation, benefits, training, team building, performance review, rewards, and incentive plans.